{"id":2535,"date":"2025-12-21T06:59:03","date_gmt":"2025-12-21T06:59:03","guid":{"rendered":"https:\/\/www.lipcrack.com\/blog\/?p=2535"},"modified":"2025-12-21T06:59:03","modified_gmt":"2025-12-21T06:59:03","slug":"a-day-in-the-life-186","status":"publish","type":"post","link":"https:\/\/www.lipcrack.com\/blog\/2025\/12\/21\/a-day-in-the-life-186\/","title":{"rendered":"A Day In The Life"},"content":{"rendered":"

December is always chaotic. Christmas and New Year tend to dominate everyone\u2019s focus, but when December also becomes a release month, that chaos ramps up fast. Here at Lipcrack, it\u2019s meant juggling a growing list of tasks all at once \u2014 so I thought it was time for a brief rundown of what\u2019s been happening behind the scenes.<\/p>\n

When it comes to releasing a track, the way the industry is structured means it actually makes the most sense to release first through our own channels. The Lipcrack site is instantaneous, and the same applies to platforms like Facebook, YouTube, and Instagram. Once you move into the world of authorized music distributors, though, the pace changes completely.<\/p>\n

These distributors then feed your music out to larger platforms such as Amazon, Shopify, and others you choose to work with. It sounds efficient on paper \u2014 but in reality, it takes weeks. Considering these services take a percentage of any sales, you\u2019d expect a faster turnaround. That\u2019s rarely the case.<\/p>\n

There are moments where I honestly question why I still use some of these services at all. That said, each one has its own small advantages, and if you push the right buttons, they can help get your music in front of larger audiences. So far, Lipcrack hasn\u2019t seen major wins from them \u2014 but one thing that is moving in the right direction is our YouTube subscriber base, which has been steadily growing since the release of Demolition Man.<\/p>\n

Alongside the track, there\u2019s also a small picture-based video that accompanies the release, which you can see here :
\nhttps:\/\/www.youtube.com\/watch?v=Mzuq9bXf_Ng<\/a><\/p>\n

At the moment, a big focus has been reconnecting with mailing lists and letting people know the new track is out. However, because of the clear shift in musical direction, I\u2019ve also had to start approaching a new range of radio services for airplay. That process has been one of the main background tasks this month, along with updating the artist bio so it accurately reflects where Lipcrack is heading now. A new band logo was also considered during this time, and for now, we\u2019ve settled on one that you\u2019ll see below.<\/p>\n

One thing that\u2019s gone exceptionally well is this:
\nhttps:\/\/lipcrack.bandcamp.com\/track\/demolition-man<\/a><\/p>\n

Lipcrack now has a presence on Bandcamp, which is widely used by radio DJs as a place to discover and preview new music. What really stood out to me was the no-nonsense approach \u2014 sign up, upload your tracks, and you\u2019re live. No middleman, no delays. It was instant. It\u2019s also another space to build a fan base and purchase the track through a well-known platform. While it\u2019s slightly cheaper than buying directly from the Lipcrack site, purchases there don\u2019t include the extra bonuses we often add as a thank-you to those who support us directly.<\/p>\n

That\u2019s the short version of what\u2019s been happening. There\u2019s still a massive online audience we haven\u2019t even begun to tap into, but we\u2019re moving in every direction we can \u2014 because the goal is simple: to grow Lipcrack.<\/p>\n

With that, I want to wish everyone a very Merry Christmas and a Happy New Year. A huge thank you as well to everyone who\u2019s visited this month and listened to Demolition Man. You\u2019ve made it our biggest turnout to date, and next month we\u2019ll be sharing some of those figures with you. See you all in the new year. <\/p>\n

Lipcrack<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

December is always chaotic. Christmas and New Year tend to dominate everyone\u2019s focus, but when December also becomes a release month, that chaos ramps up fast. Here at Lipcrack, it\u2019s meant juggling a growing list of tasks all at once \u2014 so I thought it was time for a brief rundown of what\u2019s been happening…<\/p>\n

Read More “A Day In The Life”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":2526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":16,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-httpwww-lipcrack-com"],"_links":{"self":[{"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/posts\/2535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/comments?post=2535"}],"version-history":[{"count":1,"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/posts\/2535\/revisions"}],"predecessor-version":[{"id":2536,"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/posts\/2535\/revisions\/2536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/media\/2526"}],"wp:attachment":[{"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/media?parent=2535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/categories?post=2535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/tags?post=2535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}