{"id":2563,"date":"2026-03-10T02:28:16","date_gmt":"2026-03-10T02:28:16","guid":{"rendered":"https:\/\/www.lipcrack.com\/blog\/?p=2563"},"modified":"2026-03-10T02:28:16","modified_gmt":"2026-03-10T02:28:16","slug":"a-day-in-the-life-191","status":"publish","type":"post","link":"https:\/\/www.lipcrack.com\/blog\/2026\/03\/10\/a-day-in-the-life-191\/","title":{"rendered":"A Day In The Life"},"content":{"rendered":"

March has definitely kept us on our toes here at Lipcrack, with plenty of action happening behind the scenes on the website. I thought it might be a good idea to break it all down so everyone can get a sense of what working on the web can really be like.<\/p>\n

Now I\u2019m not sure how many people realize this, but music streaming is big business \u2014 big enough that it can create a few unexpected headaches along the way. I certainly ran into a couple this month. The first popped up when I discovered that the new software MP3 player on the website was allowing free downloads of the tracks. Now at first you might think, what\u2019s the big deal? Free downloads sound great for people who want a copy of the music. The problem is, when I release a track, the hope is that it helps support the band \u2014 and that wasn\u2019t exactly happening under those circumstances.<\/p>\n

You might be wondering, \u201cSurely you knew people could download it?\u201d Honestly\u2026 no! I checked everything carefully in the preview browser and there was no download button visible at all. As you can see in the images below, it simply didn\u2019t appear. The download option only showed up once the tracks were live on the service, which seems to be partly related to browser functionality.
\n\"\"
\n\"\"
\nThat discovery kicked off a serious search for an MP3 player that could run on the site without enabling free downloads. Sounds simple enough, right? Well, not quite.<\/p>\n

After digging around for a while, I realized there really wasn\u2019t anything out there that would do the job properly. Yes, there\u2019s an MP3 player on the catalogue page, but running multiple copies of that player across the site creates some fairly major coding issues \u2014 I checked. It didn\u2019t take long to think, wow\u2026 there\u2019s actually a serious gap here between what musicians need and what\u2019s available. Once again it felt like a small number of big players are shaping the industry exactly how they want it \u2014 mainly through streaming platforms that require sign ups to access the services. I wanted things a little easier than that. <\/p>\n

So given the situation \u2014 and the fact that I can\u2019t exactly give away every track I make \u2014 I decided the best solution would be to bring a programmer on board and develop Lipcrack\u2019s own MP3 player. And I\u2019m pleased to say – mission accomplished. But there\u2019s also a little surprise.<\/p>\n

In fact, there are two MP3 players available for blog readers this month.<\/p>\n

The first one can be found here: https:\/\/www.lipcrack.com\/audiolip1.html<\/a><\/p>\n

This is essentially an app that could easily sell for around $25, so it\u2019s a bit of a treat. And here\u2019s why. A lot of people miss having their own MP3 player on their computer, something simple that just plays their music without all the streaming complications.<\/p>\n

Using this one is easy and only takes two steps:<\/p>\n

\u2022 You can leave the page on the website and upload any tracks you like to it, and it will play them instantly.
\n\u2022 Or you can save the entire page to your desktop, open it locally, and drag your favourite tracks into it, you don’t need to be on the internet for it to work.<\/p>\n

What I really like about it is that you don\u2019t have to open a new player every time you want to hear a different song. So consider that a little March surprise from Lipcrack.<\/p>\n

The New Album Player
\nNow for the part some people might not like quite as much: no more free downloads of Lipcrack tracks. To be fair, I never minded giving away the occasional copy when someone really enjoys the music \u2014 it\u2019s just that this time it was happening under some rather unintended circumstances. The good news is that the Off The Edge album now has a brand-new player page, and actually there are two versions to choose from.<\/p>\n

Steel Grey with lyrics: https:\/\/www.lipcrack.com\/audiolip.html<\/a><\/p>\n

Toxic Green with wave monitor: https:\/\/www.lipcrack.com\/audiolip4.html<\/a><\/p>\n

Both will be updated as new tracks arrive, but for now the Steel Grey version will be the long-term player with major links on the site. So overall, Problem solved.<\/p>\n

The Next Challenge – Of course, the story didn\u2019t quite end there. As Lipcrack continues to grow, mailouts to new lists have been going very well. But we did hit a small brick wall with the new track \u201cFucked Up My Life”. To be honest, I suspected the title might raise a few eyebrows. The funny thing is, the track itself is actually quite different from what people might expect. Unfortunately, YouTube decided to give it a \u201cno kids allowed\u201d rating, which was a bit of a surprise. When I tried running ads to promote the release, the system declined it. Because of that, I switched the campaign to Demolition Man, and we are currently seeing how things go with that. I did mention that the plan was to grow the site audience and ad’s are one way to do this. <\/p>\n

Interestingly, anyone checking out Demolition Man has also been giving the new track a listen \u2014 so in a way the audience is still finding it without needing extra mailouts.<\/p>\n

The whole process is surprisingly complex, and there\u2019s no need to dive too deeply into the mechanics of it here. I will say though, considering some of the things you can see on YouTube these days, \u201cFucked Up My Life\u201d is actually fairly tame. For now we\u2019ve decided not to file a dispute request. But there is a plan next month to run the video through the blog so that viewers don’t need to log into YouTube for it. <\/p>\n

Mad March
\nSo that\u2019s the latest update from Lipcrack.<\/p>\n

They call it Mad March in Adelaide because of all the festivals and events happening around the city. It might be a little disappointing that the new track isn\u2019t exactly being celebrated by the powers that be in the same festive spirit \u2014 but the people discovering the music through the mailouts are definitely getting their money\u2019s worth.<\/p>\n

And that\u2019s what matters most. See you all next month with any further developments.<\/p>\n

Lipcrack \u2014 we keep the good vibes coming.<\/p>\n","protected":false},"excerpt":{"rendered":"

March has definitely kept us on our toes here at Lipcrack, with plenty of action happening behind the scenes on the website. I thought it might be a good idea to break it all down so everyone can get a sense of what working on the web can really be like. Now I\u2019m not sure…<\/p>\n

Read More “A Day In The Life”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":2560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":26,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-httpwww-lipcrack-com"],"_links":{"self":[{"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/posts\/2563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/comments?post=2563"}],"version-history":[{"count":1,"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/posts\/2563\/revisions"}],"predecessor-version":[{"id":2564,"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/posts\/2563\/revisions\/2564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/media\/2560"}],"wp:attachment":[{"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/media?parent=2563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/categories?post=2563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lipcrack.com\/blog\/wp-json\/wp\/v2\/tags?post=2563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}