November’s here and I think the majority of people are already counting down the last days of the year. I know we keep hearing 2023 is going to be a better year for just about everything except expense books. So all I can say for now is that Novembers been a very big figures counting month for us.
It started with the completion of the current mail out in October. This once again saw Lipcrack touring it’s tracks in international waters and I have to say for the most part it’s been an enjoyable process. As usual though it was met with some very familiar issues, computers playing up, down time for checks on strange matters and you name it in terms of just getting through days of economic and health struggles all around.
So what can I tell you? Well the good news is, we managed to more than double our normal turn out figures. As you can see in diagram 1, when we finished promotions on October 31st it didn’t take long for our site visitors to disappear.
The process began mid-September and you can see via diagram 2, our visitors soon returned to check out the new track, obviously we were happy about that.
Diagram 3 gives you a reasonable indication of how soon downloads increased from regular site visitor numbers when those updates went out. I’m not going to go over all the details of these figures but Australia still is our biggest download visitor but only by a small amount.
Personally for me it was just great to have some people come back and take a further listen because lets face it, if Lipcrack were live gigging, it would be quite difficult to have the same audience come and see you each time you performed. That’s actually another difficult aspect of building an audience in the music industry.
Now there were a couple of matters that came up with site irregularities and being able to monitor it without suspicion and I actually thought that might occur. I’m not going into all the details but it’s very similar to any scam on the internet and we all know there’s a lot of them. You just have to be really aware of what can and does go on. Its like major concerts and ticket scalpers. If anyone can cash in on you unaware of the fact, they will.
Final comment on the outcome of the overseas mail out. All lists have now been run through the cleaners twice and to the great extent when we re-mail people the process should run with fewer problems. We also have a follow up survey which should be interesting in terms of overall feedback from their participation.
Where things are at now.
It’s actually time for Lipcrack to get back to music industry representatives and following that our local lists with news of the new track release. Following that its then time for Lipcrack to spread its wings and find new listeners and we have a backlog of different locations and opportunities to do that, eg. YouTube have some new options available to reach large audiences and we need some time to look into all range of music business related matters.
At the same time though despite the fact Lipcrack are pursuing these opportunities online major commercial releases are a very different business matter. We are not on those books so its very much one day at a time for us. I don’t need to go into all the facts and hazards of the music business other than to say, it’s easier at the top. But ultimately it’s the audience that puts you there.
Next month we shall be taking a quick look as some surprising computer issues that came up and for now thanks again to everyone who did visit the site to hear Too Big, Rock Bottom is on it’s way.